Google Analytics 102 - Setting Goals, Tracking Data and Analyzing Reports

Description

Now that you’ve attended the webinar Google Analytics 101- Improve Your Online Business by Understanding Essential Data, and applied the suggested action items, you’re ready to take the next step in developing a deeper understanding of how Google Analytics can benefit your business.

Google Analytics is a fantastic tool. Best part is, it’s free to use for everyone! No matter if you have a 2-page website or a massive eCommerce website, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience.

In this continuation webinar, expert in business data analytics Mo Hossain will focus on the steps of creating goals for your business that you can track through Google Analytics and review through the built-in reports.

You'll also learn the importance of:

• Analytics
• How to create SMART goals
• Asking the right questions of your data based on the goals you create

Note: If you have not already, please watch the Google Analytics 101 recorded webinar before this workshop, so these concepts are easier to understand: https://www.score.org/event/google-analytics-101-improve-your-online-business-understanding-essential-data